How It Works

The Performly process

Performly is an automated tool that pulls your brands’ Facebook, Twitter and YouTube data through APIs, examines your social activity and related earned media, prices it based on your paid media pricing and industry benchmarks, and aggregates that value in terms of local currency.

For the first time, marketers can see the impact of their social media efforts using a metric that everyone can understand: cold, hard cash.

This allows marketers to tweak their content and dialogue to generate the most earned media value – and, also for the first time, to see how social performs in an overall marketing mix.

 

Example of Performly’s Financial Impact