Monitor Earned Media Value by Content Type
Which content types are earning more fans and more value? See EMV broken down by new and paid acquisitions, impressions, likes, shares, comments, clickthroughs, photo views and video plays, by month and over time.
Measure Engagement vs Activation
Is your content engaging? Is it creating new fans? Get automated advice on what to change, month by month.
Measure Benchmarks vs Actual
Enter your own benchmarks and targets and track how your content and engagement perform over time against those values.
Compare Across Geographies
Measure and compare content and engagement performance by country or by region.
Compare Performance Across Brands
Managing fan pages and Twitter accounts for multiple brands? See how brands’ acquisition and engagement compare against each other, over time.
Measure and Stop Fan Abandonment
How many fans are you losing? What activities are causing them to leave? Find out via Performly.
A Performly subscription comes with software, services and support.
Daily Earned Media Dashboard
Our interactive dashboard empowers our clients to watch fan uptake on content and dialogue, and adjust that content on the fly to agilely keep your social community performance as high as possible.
See your aggregated Earned Media Value (EMV) by social page, by country or by region.
Compare your paid activity to organic – your EMV generated via paid fans vs organic.
See how content and dialogue are trending month-by-month.
Determine who is seeing your content, engaging with it, and clicking through to acquisition links.
Compare your fanbase growth and abandonment rates against established benchmarks.
Our monthly reports will show you Earned Media Value for social content month-by-month as well as your overall aggregated EMV over one year.
The reports provide automated counsel on whether or not you’re acquiring new fans and earned media value or if content has become stagnant. Earned media is broken down by organic fans, paid fans, social impressions, likes on content, shares, comments, links clicked, photo views and video plays.
See how your content’s EMV is faring compared to benchmarks for you and your competitive set.
Expert Media Counsel
Earned Media Value fluctuates over time, as content volume changes and consumer interest comes and goes. A Performly subscription means our expert social practitioners help you monitor your competitive set, adjust your earned media values, tweak your pricing models, and ensure your social ROI is as accurate as possible.
Performly subscribers also get access to telephone and email help from Mediabrands social specialists in your region.